"... cider is to be drunk when you are thirsty, after a long walk or ride along a dusty road. Its pleasant sharpness drives away thirst, its deceptively imperceptible strength overcomes fatigue, the natural virtue of the fruit restores the elasticity of tired muscles. It is a splendid refresher between meals ... You will meet, as I have done, the Englishman who turns up his nose at Norman [read 'real'] cider as thin sour stuff not worth the trouble of drinking, then you will know that he has been brought up on the fabricated, gassy stuff, all but tasteless and non-alcoholic, which all too often goes by the name of cider in England and which appeals to the palates of those who have never passed beyond a teen-age appreciation of sugared and aerated liquids prepared by commercial laboratories. Be tactful with him, for he errs from ignorance. Do not laugh him to scorn or hold him up to contempt, but rather lead him quietly to a more mature appreciation. By doing so, you will probably add years to his life and greatly increase the pleasure he derives from it"